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Engaging in pretail for launching new products and services.Marketing to prospective and established customers by e-mail or fax (for example, with newsletters).Gathering and using demographic data through web contacts and social media.Business-to-business (B2B) buying and selling.Providing or participating in online marketplaces, which process third-party business-to-consumer (B2C) or consumer-to-consumer (C2C) sales.Online shopping for retail sales direct to consumers via web sites and mobile apps, and conversational commerce via live chat, chatbots, and voice assistants.Į-commerce businesses may also employ some or all of the following: E-commerce is supported by electronic business. There are three areas of e-commerce: online retailing, electronic markets, and online auctions. Typical e-commerce transactions include the purchase of products (such as books from Amazon) or services (such as music downloads in the form of digital distribution such as iTunes Store). E-commerce is in turn driven by the technological advances of the semiconductor industry, and is the largest sector of the electronics industry.Į-commerce typically uses the web for at least a part of a transaction's life cycle although it may also use other technologies such as e-mail. E-commerce draws on technologies such as mobile commerce, electronic funds transfer, supply chain management, Internet marketing, online transaction processing, electronic data interchange (EDI), inventory management systems, and automated data collection systems. E-commerce ( electronic commerce) is the activity of electronically buying or selling of products on online services or over the Internet.
